Mamatayoe case study

Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Mamatayoe, a fashion company that competes in international markets through a differentiation strategy based on design and sustainability. Mamatayoe has generously shared with us the distinctive features of its slow fashion business model. It is in more than 30 countries, among them, leading nations in the fashion industry, as Italy, and cultural distant countries, as Japan.