La Newyorkina case study

Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present La Newyorkina, the GranOla producer. This is a gourmet granola differentiated through its flavor and quality. La Newyorkina has generously shared with us its internationalization process as a born global company that has managed to market its products on three continents in its early years.