Normagrup case study Over five decades of innovating in technology for lighting, safety, health and people’s wellbeing. Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Normagrup. It has kindly shared with us its corporate growth project that combines internationalization, vertical integration and related diversification. Normagrup’s […]
Capsa case study Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Grupo Central Lechera Asturiana (CLAS). This is a major industrial group specialising in dairy production and a key player in promoting sustainability within the Spanish livestock sector. CLAS Group has kindly shared with us […]
Proasur Case study Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Proasur, a company specialising in the design, technical development and production of cultural, leisure and promotional projects. Its first international museography projects took place in the Persian Gulf countries. Proasur has kindly shared its […]
Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Cafés Oquendo, a coffee roaster, packer and seller . It has generously shared its expansion process with us. With a solid track record in the domestic market and a presence in more than 25 countries, Oquendo combines tradition and innovation to offer coffee and specific solutions to the hospitality sector. Quality and sustainability enhance its international reach.
Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present La Luna Shipping, a company specializing in transport and logistics services. It has generously shared its time, work, and experiences with us to showcase its international experience as freight forwarder. From “talent logistics” to transport artworks to import/export processes for alcoholic beverages, books, or soundproofing equipment, La Luna offers customized logistics solutions to its clients anywhere in the world.
International athletes get dressed in Asturias. Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present JOLUVI, which has generously shared with us its growth model based on selective vertical integration, offshoring of production activities, and internationalization through indirect exports.
From Asturias to China. Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Sidra Trabanco. This is a family-owned business that has generously shared with us the challenges it faced in the international growth process of a product which is closely tied to the Asturian local culture and tradition.
Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Bodegas Mayador, whose sparkling wines are in over 80 countries. Bodegas Mayador has generously shared with us its international growth project, which has evolved from exporting cider to the Asturias Peregrina to marketing sparkling beverages across five continents.
A blue cheese from the “Natural Paradise” in the international market. Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Quesos La Peral. This is a micro-SME that has generously shared with us how it is managing the complex balance between its artisanal heritage and its international growth.
Within this dossier of case studies on the successful internationalization of Asturian companies promoted by ASTUREX, we present Alusín Solar, a SME specializing in metal structures for solar panels. It exports to more than 30 countries and has subsidiaries in Colombia and Portugal. Alusín Solar has generously shared with us its international growth model, based on its flexibility and commitment to customer service. It is a benchmark in the photovoltaic industry in Latin America.
